Fifteen years in, Growtrends has a fresh look. Our rebrand brings together where we started, where we are today and the creative work we want to put into the world.
Our roots are in the Adirondacks.
Born in Buffalo and raised in the North Country, I’m a self-taught artist at heart. After a sales-job layoff, I started Growtrends from my Oyster Bay apartment, determined to support my two kids and build something I loved.
In November 2011, an opportunity through New York’s SEAP program helped me pursue that vision. Nearly 15 years later, creativity and an understanding of Adirondack businesses, residents and visitors still guide Growtrends.
Good ideas grow here.
A little more us.
You’ll see warm burnt orange, golden yellow, cream and deep, grounding tones. Adirondack-inspired mountains, trees and water bring a sense of place to the design. Our distinctive lowercase “g” carries the identity into the smaller details, too.
The refreshed website gives that look room to breathe, with bold type, clear service pages and artwork inspired by the landscape around us. It brings our website design, social media, advertising, branding, photography, video and drone work together in one place.
Good ideas grow here.
Those four words give this chapter its voice. A good idea needs room to develop, a clear purpose and the right creative work to bring it to life. That is the thinking behind the new look and the way we approach a business’s next step.
For one business, that might be a website that makes its services easier to understand. For another, it might be a more consistent social presence, a focused campaign or original photos that show the people and work behind the brand.
Here’s to the next chapter.
Fifteen years is worth pausing for. To everyone who has been part of the Growtrends story, thank you.
We’re carrying our Oyster Bay beginnings with us as we keep growing here in the North Country. Take a look around the new site, explore what we do and get in touch when you’re ready to talk about your next idea.
Good ideas grow here.